Links for 2012-02-01 [del.icio.us]

  • Super Bowl advertisers go after “second screens” - Houston Chronicle
    To create buzz, it’s no longer enough for marketers to simply get people talking at the water cooler the morning after the game. They also want to engage the people who like reacting to big events like the Super Bowl by posting on Twitter or Facebook or texting their friends, says David Berkowitz, vice president at digital marketing agency 360i. “People are glued to their digital devices, sometimes sharing far more that way than they are with others in the same room,” says Berkowitz, whose firm created Coke’s online Super Bowl campaign. “Being social means something very different now.”
  • Wantworthy | Your Ultimate Fashion Wish List
    Wish list plugnthat spans sites/retailers
  • RIM Backtracks After Twitter Users Hijack Hashtag
    David Berkowitz, vice president of emerging media at digital agency 360i, says brands with big vulnerabilities like RIM should avoid hashtag campaigns. “Hashtags are ripe for brandjacking, but some brands are more ripe for getting their hashtags jacked than others, Berkowitz says, adding that Apple and Virgin would be unlikely to suffer the same fate. “RIM is in a tailspin,” says Berkowitz. “It’s tough to do much with their marketing when their business is in transition, to put it mildly.” The hashtag itself was another problem. Says Berkowitz: “If Delta does a campaign to win a free flight and uses #flydeltafree, it won’t be attacked in the same way as if it uses #whyilovedelta that invites sarcasm.”
  • CardSpring
    Interesting new development tool: CardSpring is a simple API that lets developers add web and mobile applications like coupons, loyalty programs and digital receipts to payment cards.
  • Fanzy - Home
    I’ll be meeting with them soon, but one for the radar for now: Fanzy gamifies the experience of being a fan by rewarding fans for their activity around brands, TV shows, films, celebrities, sports teams, athletes and more. Using Fanzy’s proprietary influence measurement, the FanScore, Fanzy members are awarded social achievements (badges) and are ranked for each Fanzy they join.
  • Rio Statue Replica Causes Uproar in London

from Marketers Studio - David Berkowitz’s Marketing Blog: http://bit.ly/xngO5k