RIM Backtracks After Twitter Users Hijack Hashtag
Like McDonald’s before it, RIM has found there’s a reason open-ended Twitter campaigns are called “bashtags.” The trouble started on New Year’s Eve, when the brand sponsored Dick Clark’s show and ran a billboard in New York’s Times Square: “Let’s #BeBold in 2012.” RIM claims it received more …
Source: Mashable
Photos, musings, and other content from David Berkowitz, strategist and speaker in digital media and emerging technology
