Links for 2012-01-13 [del.icio.us]
- Can Reddit Turn Its Popularity into a Big Business? | Digiday
“To even think the client should be on Reddit is not your standard media buy,” David Berkowitz, vp of emerging media at digital agency 360i, said. “You have to know the site inside and out; you have to search the site for anything said about the client’s products, anything remotely in that ballpark.”
from Marketers Studio - David Berkowitz’s Marketing Blog: http://bit.ly/xeLKLz